These keywords should appear in the titles text and meta descriptions of your web pages. Google Business Profile GBP The GBP profile plays a crucial role in Local SEO. It not only provides important information about the business such as address hours and phone number but also allows users to leave reviews.
Updating and optimizing the GBP profile is key to good local ranking. Local Backlinks ie. links from other local websites and directories provide additional validation of the local relevance of the business. They increase a website s Poland Mobile Number List authority in local searches and help it rank higher in results. Example If a local Varna business blog includes a link to your website this will be a strong local link that can increase your website s authority in the Varna business community. Likewise links from local web directories are also important.
Local SEO can also include other important factors. Because Google does not disclose its algorithms there are many influencing factors derived from the expertise of experts in the field. A helpful resource on the topic is MOZ s guide to local SEO rankings which covers eight types of factors which it then breaks down into further subtypes. When doing local SEO context and a good understanding of the business being optimized are very important.