Post by Deleted on Feb 20, 2024 4:42:39 GMT -5
The sales conversion rate represents the percentage of people who actually close a deal through a brand's website when they access the page to view its products or services. Increasing it requires strategic investments, attention to marketing and improving the consumer experience. This rate is a crucial indicator in the world of e-commerce, highlighting the effectiveness (or not) of a website or a marketing campaign in transforming visitors into partners and customers. Understanding exactly what it represents, how to calculate it and, most importantly, what are the strategies to increase it are on the list of essential actions for companies seeking to maximize their success. And that's what you're going to do now! Keep reading. What is conversion rate? The conversion rate is an indicator of business performance, especially those that make online sales, and serves to show how many people progressed through the purchase stages of a certain product or service after entering the brand's website or interacting with the company's marketing.
This metric expresses the percentage of visitors to a website, for example, who carry out a desired action, such as completing an acquisition, filling out a form, subscribing to a newsletter or any other action that is considered a conversion and, therefore, a transformation of the person in question. visitor to customer. How important is the sales conversion rate? The conversion rate is a crucial metric for companies, as it is with Costa Rica Mobile Number List it that marketing and sales teams, mainly, are able to evaluate the effectiveness of their strategies. A higher conversion rate generally indicates that the paths leading to checkout are working well, while a lower rate may suggest the need for adjustments or improvements in marketing approaches and the development of new sales opportunities . But, before trying to find out if your business numbers are aligned with your desired objectives, you need to understand what can be considered an interesting percentage of this metric and know the market averages, then move on to the next topic.
What is considered a good conversion rate? On average, Brazilian companies have a conversion rate of 3.19%, according to the Lead Generation Panorama in Brazil carried out by subject matter experts Leadster, HubSpot and RockContent, in other words, a good percentage must be above this number. The average calculation was made based only on data from bottom-of-the-funnel materials, those accessed by customers who are directly looking for a product or service, such as forms, requests for demonstrations and others. And, although 3.19% is already a good indicator, it is recommended that entrepreneurs do not base themselves solely on a general average, as it can vary greatly depending on the area of activity. Companies in the legal sector, for example, had an average conversion rate of 5.12%, while organizations in the real estate market only achieved 1.53%. So, how to act in this case? Do more in-depth research into the results specifically for the niche your company is in and insist on researching the competition: this will result in numbers that are closer to your reality! Once you know how much you need to achieve, the time has come to calculate your conversion.