Post by Deleted on Mar 4, 2024 4:40:32 GMT -5
How to find the right target keywords Daniel Tannenbaum Daniel Tannenbaum Nov min read How to find the right target keywords Introduction Finding the right target keywords is the most important part of your campaign and should be the first thing you do. Daniel Tannebaum of TechNational explains that finding the right keywords takes time and includes talking to your client competitors looking at existing AdWords campaigns and reviewing regularly to get results. Choosing keywords Keywords are simply phrases that people type into Google or Bing and can be just one or two words or even an entire question or phrase.
Although it is estimated that over Phone Number List of searches are unique due to the way the human mind works there are usually common words that appear in searches and a good starting point is to create a good list of or . On the one hand you have short keywords which are usually only one or two words long but their search volumes are huge. For example credit cards electric boilers or car insurance. These words are very competitive but being in the first position will bring you huge traffic and possibly income. On the other hand you have long tail keywords which consist of many words and are usually questions and phrases.
For example a formal red dress in a size or a threebedroom house with a garden near me. Although these phrases are more specific they may not be searched by as many people but they are easier to rank for and more likely to sell. When working with a client or your website you can take the approach of combining the short and long tail or maybe just the short tail and focus all your attention on ranking for one big word. Or maybe you want to rank for thousands and thousands of phrases and generate traffic that way all methods are viable.
Although it is estimated that over Phone Number List of searches are unique due to the way the human mind works there are usually common words that appear in searches and a good starting point is to create a good list of or . On the one hand you have short keywords which are usually only one or two words long but their search volumes are huge. For example credit cards electric boilers or car insurance. These words are very competitive but being in the first position will bring you huge traffic and possibly income. On the other hand you have long tail keywords which consist of many words and are usually questions and phrases.
For example a formal red dress in a size or a threebedroom house with a garden near me. Although these phrases are more specific they may not be searched by as many people but they are easier to rank for and more likely to sell. When working with a client or your website you can take the approach of combining the short and long tail or maybe just the short tail and focus all your attention on ranking for one big word. Or maybe you want to rank for thousands and thousands of phrases and generate traffic that way all methods are viable.